Most of us keep up with fast technology for the sake of knowledge and trends. Meanwhile, business owners use it to improve their business and stay ahead of competitors, at least that’s how leading businesses do it. The question is, where do sports businesses fit in all this?
With the rise of tech-savvy workouts and fitness apps, sports facilities had to step-up their game and unite all their needs into 1 sports management platform. So grab your protein shake and let’s talk about what’s happening there!
Why Sports Management Platforms?
The ongoing technological evolution at sports facilities is insane.
In the world of Sports Tech, sports management platforms are being incorporated as a solution to improve operations, but how? And what changes can we expect in the future?
Since technology-related advances have resulted in significant financial investments, many sports businesses continue to integrate advanced technologies into the services they provide, yet a notable piece of the puzzle has so far been overlooked. They’ve always looked for multiple softwares to manage locker rooms, track inventory and reporting, little did they know, those softwares have been very much limited in their scope.
So what comes now? An all-in-one management software, a platform to unify all these needs and beyond. This sports management solution can be marketed as a program management tool – specifically the web-based one.
A sports management platform is meant to help sports facilities grow and excel, all from a single application.
Is Having a Sports Management Platform Enough?
Just like anything else, implementing something new or even improving an existing tool, needs a plan. And even if you did set up a plan before, we’re not gonna keep using it forever am I right? The world keeps moving and we should too.
First, creating a strategic plan addressing how our goals will be accomplished through technology is crucial. Sure, we can spend time planning and implementing sports management platforms, but “Technology for Technology’s sake” will provide minimal, if any, long-term benefits.
Most of you probably think that once a tech solution has been implemented, that’s the end. If you don’t think that, then you know what you’re doing. Sure there’s some initial training but you’ll get pretty disappointed if you think technology will fix all your problems, when in fact, it’s the ongoing training that will bring you maximum usage and effectiveness. Even though software reduces human errors to a minimum, staff and users are still human, remember that.
Technological advances in sports have been huge in the past decade, integrating themselves into how to conduct businesses, grow communities and manage sports events. Consider technology as a new employee, it surely won’t replace you but it will definitely take the burden of old responsibilities off of you and leave room for you to innovate your business. And now you know why ensuring successful technology integrations is key.
Sports Management Platforms | Top Benefits
The digitalization of sports facilities is mainly driven by sports management platforms, providing value in a wide range of areas:
• In your facility’s operation, automation of management processes leads to cost savings and more time for staff to work with customers.
• Both daily operations and strategic planning can profit from the collection and systematization of customer data. Contact with the facility is intensified through personalized services. Marketing efforts can be carried out more efficiently with targeted campaigns.
• Analysis tools help facility managers generate comprehensible data. Decisions are supported through performance indicators and developments derived from historical data and visualized in different reports.
• Increase revenue generation, as ticket sales can be operated online without any additional effort. Customer attraction and relationship management are crucial for the commercial success of sports facilities. As leisure time is becoming more precious, consistent customer management is important for the attraction and retention of members as well as guests.
• Facility managers need to work with several departments including reception, trainers, and many more. A unified access to the entire data concerning customers, employees, members, and others associated with the facility is essential. It also serves as a system to communicate within all departments.
• Customers, athletes, and other organized groups are enabled to overview their performances, schedules, or waiting queues for courts or classes. In addition, important news and information are provided on the facility’s page. Management also needs a detailed overview of the actual capacity utilization and earnings, as well as sport-specific key performance indicators of the facility.
What Happens Next?
If you read all that blog, you know what to do next. If not, don’t be lazy, just go back to the start and give it 5 minutes, trust me it’s worth it.
Now, you may ask “what’s next?”, or “can anything more empowering happen to the sports industry?” The answer is yes, definitely.
Just like we never thought we could manage any sports business in one system, yet here we are.
At in2, we’re constantly looking for better ways to serve all our clients, which means that we’ll continuously chase after every opportunity to improve or even create new features that will help all our favorite sports businesses.
So hey, if you’re a sports business owner or even just work there, don’t hesitate to book your free demo and check out what we have in stock for you.
Thanks for reading, hope you liked it!