Forum de Beyrouth, May 2025
A Spark at the Heart of Beirut Sports Festival
in2 at the 2025 BSF kicked off inside Forum de Beyrouth with an electric atmosphere. As Lebanon’s largest sports gathering, the Beirut Sports Festival brought together athletes, coaches, wellness experts, brands, and fans who share a deep passion for health and movement.
And for the in2 team, it was a defining moment to see how much of a role our platform plays in shaping the future of sports and wellness across the region.
Learn more about how in2 supports sports businesses across Lebanon in our sports business blog
Read more about the 2025 Beirut Sports Festival
Thousands of Faces, One Community — in2 at the 2025 BSF
Over five packed days, the in2 at the 2025 BSF booth welcomed thousands, loyal users and curious newcomers alike. Some had been using in2 for months and shared success stories, while others were discovering us for the first time.
We offered hands-on demos, showed how to book gyms and studios in seconds, and helped hundreds of people download the in2 app right on the spot.
Our product manager was deeply engaged on the ground, listening, taking feedback, and noting fresh ideas to improve the app’s features and partnerships.
A Clear and Simple Message: Just Get Moving
We kept our pitch straightforward and fun:
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Download the in2 app and sign up in under 30 seconds.
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Discover nearby gyms, studios, courts, and wellness spots.
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Book a class in just a few taps, no calls or emails needed.
in2 at the 2025 BSF became synonymous with simplicity and accessibility.
Attendees appreciated the clear message and easy access to wellness experiences.
Games, Prizes, and Activation Magic
To keep the festival lively, we offered inclusive games that required no athletic skill. Visitors spun our prize wheel, challenged friends to a balance leg-raise contest, struck a perfect wheel pose for a photo, and took aim in our “Hit Your Target” throw.
Everyone walked away a winner, redeeming vouchers, branded gear, or bonus class passes at in2 partner studios. The nonstop smiles and hundreds of prize claims translated directly into new bookings powered by in2.
Bringing First-Timers Into the Wellness World
With every voucher and class pass given away, we helped studios welcome first-time clients who may never have found them otherwise.
By connecting new users to real experiences, in2 at the 2025 BSF proved just how effective our platform is at driving accessibility and exposure.
Stories That Stayed With Us
The spirit of the festival was captured in simple acts of encouragement: strangers cheering each other on, friends helping friends, and shared wins.
This energy embodied the in2 mission: making sports and wellness welcoming and accessible for all.
Taking the Festival’s Lessons Into the Future
The notes gathered by our team are already guiding future platform upgrades. From usability tweaks to new integration ideas, the festival gave us exactly what we needed to serve our clients even better.
Our presence at in2 at the 2025 BSF wasn’t just about being seen, it was about listening, connecting, and evolving.
This Is Just the Beginning
This festival wasn’t just an event.
It was in2 in action, bringing people together, powering studios, creating joy, and learning in real time.
We’re proud of what we started with in2 at the 2025 BSF. And we’re only just getting started.
Let’s make sports and wellness simple, inclusive, and life-changing, together.
– The in2 Team
Explore more at joinin2.com and stay updated on our sports business blog
