ABOUT US
“Good Things Happen To Those Who Wait Persevere.”
Kamel Semakieh, Founder of In2
OUR STORY

The In2 adventure began back in 2018…
Joelle had opened her specialized yoga studio, and her husband Kamel decided to use his engineering background to create a platform to help her manage it.
Meanwhile, Wael, the then-General Manager of a prominent Beirut Sports Club, was looking for a system to help his club manage its growth, new branch openings, and automate its manual-heavy administrative processes.
Kamel and Wael bonded over their shared love for football and their need to create a solution to solve their pain points. The In2 project took on a new dimension when Kamel was able to translate those managerial frustrations into a customized solution that perfectly met Wael’s sports club management system needs.
The platform’s user-friendliness, in addition to its various functionalities, made it the optimal solution for any sports business out there, starting with PT trainers, niche studios, sports clubs, and scaling up to University sports complexes, once it was rolled out. The obvious next step was to scale up In2 and launch it internationally.

As personal users of the platform, the founders designed it to meet any sports business need and provide a seamless back-end experience that guarantees improved productivity, lower administrative overhead costs, and increased member retention. Furthermore, it serves as a reporting tool, allowing users to monitor business performance in a timely and comprehensive dashboard.
The In2 family grew to more than 20 dedicated team members; this experience was both challenging and extremely rewarding.
We couldn’t be more proud of how far we’ve come. We are so confident in the transformation that In2 enables and the way it redefines an industry that we have made it our mission to assist all of you in achieving your goals and reaching new heights.
5 values dictate our company culture
You don’t have to look too hard to find the core value of a company, however, not many feel the need to implement them. We are one of the few who live them in our daily routine.

Choose Positivity

At In2, we are optimists and believers, who choose positivity every day. We like a fun, energetic workplace and take pride in what we do

Partner with Empathy

At In2, we believe in win-win, In collaboration, In partnerships.
We view our clients, suppliers,
and team as partners. We lead empathically, putting ourselves in your shoes and differentiating ourselves with superior service to our clients.

Take Ownership

At In2, we are accountable. We take ownership of our work, we lead by example. Integrity and transparency are key. We don’t just walk the talk… we run the run!

Be All In (2)

We always make sure to provide a sense of belonging to our clients. Excitement, motivation and

Strive for Better

At In2, Challenges drive us,
We strive to continuously improve our product, our company, and ourselves.
Meet our passionate Board Members

Kamel Semakieh
Founder & ADvisor

Wael Azar
CEO & CO-FOUNDER

Jamal Haidar
CTO & CO-FOUNDER

Jessica Daroune
CBDO & CO-FOUNDER

Abdul Sattar Ouayda
CXO & CO-FOUNDER
Join our team
Become part of an innovative and ever-growing team dedicated to the evolution of the sports and fitness industry. Feel like you’re making a difference in countless people’s lives by joining the In2 team.

Happy clients around the world!
Hundreds of companies
trust In2’s Sport
Management Software.
Let’s show you how to display your Business in the best way possible!