مبنى زافيّر: الاستراتيجية والعاطفة والدروس المستفادة مع غلوريا تراد

Episode 8 •​ Gloria Trad - 41 min

In Episode 8 of the in2 Podcast, we sit down with Gloria Trad to explore the fascinating journey of Zafir. Gloria shares the highs, the challenges, and the strategic decisions that have shaped Zafir into what it is today.

Whether you're an entrepreneur, a business owner, or interested in the sports and wellness industry, Gloria’s insights into building a brand with purpose and resilience offer valuable lessons for any professional journey.

النقاط البارزة

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The Origin Story of Zafir & it's Mission

Gloria shares how a personal passion for Pilates evolved into a mission-driven business, creating a sanctuary for movement and community.

Navigating Growth & Overcoming Obstacles

A deep dive into the challenges of scaling a business in a volatile environment and the resilience required to keep moving forward.

Gloria's Personal Mindset & Approach to Leadership

Learn about the "why" behind the work: Gloria discusses the core values and mindset shifts that guide her leadership style.

Future Vision for Zafir & the Industry

Gloria outlines what’s next for Zafir and how she aims to continue shaping the fitness industry with innovation and purpose.

توقيتات زمنية

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00:00

Introduction and Gloria’s early law studies in Lebanon

01:30

Moving to Sydney for Masters and discovering International Law

02:14

First encounter with Pilates in Australia and its impact

04:17

Returning to Lebanon and working with UNHCR

06:24

The birth of the "Zafir" idea during Lebanon's crisis

07:41

Building a community and breaking gender stereotypes in Pilates

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09:40

Philosophy behind Zafir: Creating a space for everyone

11:48

Challenges of registering a business during an economic crisis

15:00

Growing Zafir from one reformer to multiple branches

18:40

Why the foundation of Pilates is essential for physical health

22:28

The importance of having a "reason to show up" every day

27:23

Continuous learning and obtaining international certifications

31:02

Using software (in2) to manage and scale the business

37:47

Final advice: Don't fear failure and build the right foundation

39:30

The power of community in Lebanon

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