# in2 at LIFE MENA Pitch Night — A Leap Forward for Lebanese Sports Tech - Link: https://joinin2.com/ar/in2-life-mena-pitch-night/ - Published: 2025-05-22T12:34:52+00:00 - Author: Phil Matta ## A Breakthrough Moment — Earned, Not Given This year, **in2** was honored as one of just **10 startups selected, **from over 70 across the region, to pitch at **LIFE MENA Pitch Night.** It was more than a pitch. It was a moment of recognition for our journey, our ambition, and for Lebanon’s rising voice in the world of sports technology. ![Wael Azar pitching in2 on stage at LIFE MENA Pitch Night, showcasing Lebanese sports tech innovation](https://joinin2.com/wp-content/uploads/2025/05/1000670803. jpg "1000670803") ### A Spotlight on Lebanese Innovation Organized by **LIFE (Lebanese International Finance Executives)**, the **LIFE **** MENA Pitch Night** is a prestigious annual event that showcases the region’s most promising Lebanese-founded startups. The event connects entrepreneurs with investors, mentors, and industry leaders, offering a platform for visibility, funding, and strategic growth. Over the years, it has become a **launchpad for Lebanese innovation**, highlighting ventures across SaaS, fintech, healthtech, and more. The atmosphere reflected everything we believe in at in2: **community, excellence, and bold ambition.** Our CEO, **Wael Azar**, proudly represented **in2 **as a leading **Lebanese sports tech startup** that began from the field, and now supports hundreds of businesses across Lebanon, the GCC, Europe, and beyond. [Learn more about the LIFE MENA Pitch Night and its mission to support Lebanese entrepreneurs](https://lifelebanon.com/about/overview) [Learn more about how in2 is transforming sports and wellness businesses](https://joinin2.com/customer-stories/) ### Why We Were Selected We didn’t start with a pitch deck. We started with a **real problem**. Our team was running a fast-growing **football club** and a **yoga studio**. We faced scheduling chaos, scattered communication, and payment delays that kept us from focusing on what truly mattered: people. So we built in2: **a system designed to simplify and elevate** the sports and wellness experience for both businesses and clients. Today, **in2 powers 300+ businesses in 20+ countries**, but it’s our **values**, not just our numbers, that earned us a place on that stage. At in2, we: - **Partner with empathy** – because every business has its unique challenges - **Stay humble** – because growth means staying grounded - **Choose positivity** – especially when things get tough - **Take ownership** – because responsibility builds trust - **Strive for better** – always, every day - **Are all in "2"** – fully committed, as partners, not just providers These aren’t just phrases, they shape how we build, support, and grow with our clients, and each other. Our **mission** is threefold: - To **enhance accessibility** to the world of sports and wellness - To get **everyone all in**, from staff to clients - To **revolutionize the way you do business** And our **vision**? Simple: **To empower our clients, and their clients too.** That’s why we were selected. Because [in2](https://joinin2.com/) isn’t just software. It’s a movement. ![in2 business model diagram illustrating B2B and B2C solutions for sports and wellness businesses](https://joinin2.com/wp-content/uploads/2025/05/in2-360-illustration- 2024-v2-03-scaled.png "in2 360 illustration 2024 - v2-03") ### Thank You, From All of Us To the incredible mentors, organizers, and believers in our mission, thank you. Special appreciation goes to:**LIFE Dubai Chapter****LIFE LebanonPwC Middle EastMiddle East Venture Partners (MEVP) This moment reaffirmed what we’ve always known: **Lebanese innovation belongs on the regional stage.**** And at in2, we’re proud to carry that flag. ![in2 and LIFE MENA Pitch Night logos representing Lebanese sports tech startup featured at regional event](https://joinin2.com/wp-content/uploads/2025/05/Life- Mena-in2.png "in2 and LIFE MENA Pitch Night logos representing Lebanese sports tech startup featured at regional event")