A Breakthrough Moment — Earned, Not Given
This year, in2 was honored as one of just 10 startups selected, from over 70 across the region, to pitch at LIFE MENA Pitch Night.
It was more than a pitch.
It was a moment of recognition for our journey, our ambition, and for Lebanon’s rising voice in the world of sports technology.
A Spotlight on Lebanese Innovation
Organized by LIFE (Lebanese International Finance Executives), the LIFE MENA Pitch Night is a prestigious annual event that showcases the region’s most promising Lebanese-founded startups. The event connects entrepreneurs with investors, mentors, and industry leaders, offering a platform for visibility, funding, and strategic growth.
Over the years, it has become a launchpad for Lebanese innovation, highlighting ventures across SaaS, fintech, healthtech, and more.
The atmosphere reflected everything we believe in at in2:
community, excellence, and bold ambition.
Our CEO, Wael Azar, proudly represented in2 as a leading Lebanese sports tech startup that began from the field, and now supports hundreds of businesses across Lebanon, the GCC, Europe, and beyond.
Learn more about the LIFE MENA Pitch Night and its mission to support Lebanese entrepreneurs
Learn more about how in2 is transforming sports and wellness businesses
Why We Were Selected
We didn’t start with a pitch deck.
We started with a real problem.
Our team was running a fast-growing football club and a yoga studio. We faced scheduling chaos, scattered communication, and payment delays that kept us from focusing on what truly mattered: people.
So we built in2: a system designed to simplify and elevate the sports and wellness experience for both businesses and clients.
Today, in2 powers 300+ businesses in 20+ countries, but it’s our values, not just our numbers, that earned us a place on that stage.
At in2, we:
– Partner with empathy – because every business has its unique challenges
– Stay humble – because growth means staying grounded
– Choose positivity – especially when things get tough
– Take ownership – because responsibility builds trust
– Strive for better – always, every day
– Are all in “2” – fully committed, as partners, not just providers
These aren’t just phrases, they shape how we build, support, and grow with our clients, and each other.
Our mission is threefold:
– To enhance accessibility to the world of sports and wellness
– To get everyone all in, from staff to clients
– To revolutionize the way you do business
And our vision?
Simple:
To empower our clients, and their clients too.
That’s why we were selected.
Because in2 isn’t just software.
It’s a movement.
Thank You, From All of Us
To the incredible mentors, organizers, and believers in our mission, thank you.
Special appreciation goes to:
LIFE Dubai Chapter
LIFE Lebanon
PwC Middle East
Middle East Venture Partners (MEVP)
This moment reaffirmed what we’ve always known:
Lebanese innovation belongs on the regional stage.
And at in2, we’re proud to carry that flag.
