Marketing & Digital Solutions for your Sports Business4 min read

• Why Digital Marketing?

• #1 Marketing Goal: Lead Generation

• Master Branding & Community Building

• Digital Marketing for Top Client Experience

Sure you’ve heard of digital marketing’s rage lately, but do you have any idea how much it can affect your sports business?

Modernizing your marketing ways will help you maintain and expand a healthy community full of young athletes:

From enhancing your client experience to automating emails and posts.

Let’s go through it point by point, shall we?

When it comes to hitting your #1 marketing goal, it’s not just about picking the right tools like Google Ads or Meta. The real success comes from understanding your unique needs and crafting a strategy tailored to those.

However, data entry itself is a hassle for owners whose business isn’t fully digitized. So, what’s the fix? Digitizing your Sports Business for better efficiency, more convenience and trusted accuracy. By doing so, you’ll be able to leverage ready-built reports from a smart management software. 

Having ready-made reports not only saves time wasted on data entry but also compares performances of every aspect of your sports business. You can now make well-informed decisions and set up a data-driven strategy that guarantees qualified lead generation, which alone can cover the cost of the system.

Here are some other tips to take your lead generation strategy to the next level:

1. • Make sure your Services are Accessible on Different Platforms: Provide clients with flexibility and reassurance and motivate potential prospects to experience your sports facility by simplifying the booking process and offering other platforms to book from.
2. • Leverage Social Proof: Testimonials are hardly earned and they should be shared. Showcase testimonials by allowing clients to rate you and put in their honest feedback to build trust and credibility.
3. • Automate, Automate, Automate: No matter how customer oriented you are, it’s impossible to follow-up with your clients on every move. But what if you could make this possible? Automated emails and follow-ups will keep potential clients engaged without requiring constant manual effort.

Building a Community is the essence of having trustworthy people who share the same values and motivations. In the sports industry, teamwork skills are crucial. Which is why successful sports businesses tend to focus on ways to expand their communities while planning their marketing strategy. 

Now, what does a branded mobile app have to do with branding and building your community?  You see, if you’re planning on getting maximum exposure, you have to make sure you got it all covered: from social media platforms to paid advertising, the website’s ranking position and finally raise your brand’s name.

You could either work on enhancing your social media presence on platforms like instagram, or you could simply get a branded app presenting your services with your own logo. This mobile app serves as a powerful motivator, encouraging users to stay committed to their fitness goals.

I’ve met a lot of entrepreneurs that already had their brand’s name and were still determined to raise their brand awareness and grow their communities for the sake of their business. This significantly helped them to reach incredible growth and take their goals to the next level. Sky’s the limit!

Here’s how they did it:

• Enabling social sharing of achievements and progress.

• Connecting large groups by keeping them engaged and informed.

• Providing wellness tracking tools to help members monitor their progress and compete.

• Running targeted promotions and advertisements.

In the end, everyone is so used to scrolling, so why not have them scroll through your services?

Are you familiar with WOM (Word-of-mouth) Marketing? This is when your customers share their experience of your services with their friends, family and other close people. But what if you could gain more control over how much their feedback reaches further people?

Is this possible you ask? Of course it is!

By allowing your customers to rate and review your services, you can handpick the ones you like to your target audience through social media and marketing campaigns. This gives you the power of ultimate control over your brand’s image by enabling you to highlight the aspects of your business that shine the most, whether it’s the performance of your staff or the activities you offer. 

Imagine having full visibility of how well your business is doing. Sports Business owners need to stay informed about how well their services are desirable. They benefit from their client’s reviews and ratings in order to ensure:

1. • The quality of activities they provide 
2. • The effectiveness of their instructors
3. • The professionalism and friendliness of their staff. 

This ongoing feedback loop ensures that you can address any issues promptly while maintaining high standards. Moreover, promoting genuine testimonials and proof of your business’s impact on clients distinguish your gym, academy or sports center from competitors, setting you apart from the competition. 

In a crowded fitness market, this differentiation can be a valuable advantage. This competitive edge drives higher engagement and profitability, fueling your growth and success.

After all, the happier people are, the more they talk. Am I right?

If you want to maximize your sports business’ productivity, it’s highly recommended to digitize your business. Having your data stored, used and accessible, increases your return on investment (ROI) like crazy! 

Luckily for you there are systems, like in2, that help businesses to start on the right foot. This solution helps you organize your data effortlessly, manage your payments, have your booking automatically scheduled and so on. 

However, the best would be to find a solution that fits you and caters your unique needs. Which is why we’ve been helping small, medium and large sports businesses around the world!

Book a free demo with our experts and check out how we can make it happen for your business too.

Go ahead, press that blue button and leave the rest to us!