From Fashion & Football to Pilates: Building Pilatté Wellness with Nour & Ounsi
Episode 5 • Nour & Ounsi - 35 min
In this episode of the in2 podcast, we sit down with Nour and Ounsi, the powerhouse duo behind Pilatté. They share the unfiltered story of how they turned a sudden idea into a thriving wellness hub, the challenges of working as partners, and why they believe in making business "feel like home."
Whether you're an aspiring entrepreneur or a fitness enthusiast, Nour and Ounsi’s journey offers valuable lessons on persistence, community building, and the importance of just getting started.
Highlights
Key takeaways from the conversation
Pivoting from fashion & sports into wellness
Discover how merging contrasting backgrounds, high fashion modeling and sports management, sparked the idea to create a unique boutique concept in the rapidly growing wellness and Pilates market.
Balancing business logic with creative vision
Learn how co-founders navigate creative differences, family business mindsets, and budget constraints by aligning on clear roles and keeping execution as the top priority.
Building authentic community beyond standard classes
Explore how crafting interactive, out-of-the-box experiences and blending a cozy café atmosphere with fitness fosters genuine brand belonging and strong client retention.
Streamlining operations with technology
Understand how using a dedicated management platform to handle bookings, instructor tracking, and client flow eliminates operational chaos and enables seamless scaling.
Timestamps
Jump to the moments that matter
01:30
The transition from football and fashion to wellness
03:50
Deciding to open Pilates & Co overnight
06:00
Designing a space that reflects your soul
08:20
The "Execution First" philosophy
13:10
Managing a business partnership and different opinions
15:40
How in2 software helps manage their studio
see all
20:15
Creating unique community events (Pilatté at the Zoo!)
29:00
Why authenticity is their biggest marketing tool
32:45
Advice for young entrepreneurs: Reality vs. Social Media
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