Building Zafir: Strategy, Passion, and Lessons with Gloria Trad
Episode 8 • Gloria Trad - 41 min
In Episode 8 of the in2 Podcast, we sit down with Gloria Trad to explore the fascinating journey of Zafir. Gloria shares the highs, the challenges, and the strategic decisions that have shaped Zafir into what it is today.
Whether you're an entrepreneur, a business owner, or interested in the sports and wellness industry, Gloria’s insights into building a brand with purpose and resilience offer valuable lessons for any professional journey.
Highlights
Key takeaways from the conversation
The Origin Story of Zafir & it's Mission
Gloria shares how a personal passion for Pilates evolved into a mission-driven business, creating a sanctuary for movement and community.
Navigating Growth & Overcoming Obstacles
A deep dive into the challenges of scaling a business in a volatile environment and the resilience required to keep moving forward.
Gloria's Personal Mindset & Approach to Leadership
Learn about the "why" behind the work: Gloria discusses the core values and mindset shifts that guide her leadership style.
Future Vision for Zafir & the Industry
Gloria outlines what’s next for Zafir and how she aims to continue shaping the fitness industry with innovation and purpose.
Timestamps
Jump to the moments that matter
00:00
Introduction and Gloria’s early law studies in Lebanon
01:30
Moving to Sydney for Masters and discovering International Law
02:14
First encounter with Pilates in Australia and its impact
04:17
Returning to Lebanon and working with UNHCR
06:24
The birth of the "Zafir" idea during Lebanon's crisis
07:41
Building a community and breaking gender stereotypes in Pilates
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09:40
Philosophy behind Zafir: Creating a space for everyone
11:48
Challenges of registering a business during an economic crisis
15:00
Growing Zafir from one reformer to multiple branches
18:40
Why the foundation of Pilates is essential for physical health
22:28
The importance of having a "reason to show up" every day
27:23
Continuous learning and obtaining international certifications
31:02
Using software (in2) to manage and scale the business
37:47
Final advice: Don't fear failure and build the right foundation
39:30
The power of community in Lebanon
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