Turn in2 Into Your Marketing Engine
Webinar • 23 min
Your studio management system can do far more than process check-ins and track schedules, it can serve as an automated marketing and retention engine. In this 23-minute session, account managers Melissa and Wajd walk through actionable strategies to attract new prospects, simplify client booking, and keep your community engaged using built-in in2 tools.
Key Takeaways:
• Frictionless Booking Paths: Generate direct URLs for specific classes, memberships, and embeddable website widgets. Pair these links with scannable QR codes for in-facility signage, print flyers, and social media promotions.
• Strategic First-Visit Offers: Structure introductory passes and guest memberships to eliminate purchase friction, deliver a VIP "Red Carpet" onboarding experience, and convert first-timers into recurring members.
• Targeted App Communications: Keep your facility top-of-mind by broadcasting custom push notifications through your branded app or sending targeted reminders to specific class rosters.
• Personalized Email Campaigns: Design and archive rich email templates equipped with dynamic placeholders (such as personalized client names) to run seasonal promotions and maintain consistent communication.
Watch the full webinar recording to turn your everyday management platform into a powerful client acquisition and retention engine.
Highlights
Key takeaways from the conversation
Frictionless Acquisition: Direct Class, Package & Widget Links
Discover how to generate direct booking and checkout links for single classes or memberships, embed dynamic website widgets, and pair them with custom QR codes on physical displays or social media to fast-track conversions.
Hooking New Members: Intro vs. Guest Packages & The Red Carpet Effect
Understand how to design low-friction entry packages that eliminate first-time anxiety, create an immediate sense of belonging, and smoothly transition one-time drop-ins into long-term committed members.
Multi-Channel Engagement: Branded App Push Notifications & Class Broadcasts
Learn how to re-engage your audience and keep your brand top-of-mind by broadcasting custom push notification banners to all members or sending targeted announcements to specific class attendee lists.
Rich Email Marketing Templates & Dynamic Placeholders
A complete walkthrough on drafting, formatting, and archiving rich-text email campaigns with custom imagery, attachments, and automated placeholders (e.g., client names) for timely member communications.
Timestamps
Jump to the moments that matter
00:51
Direct Booking Links (Classes, Packages & Social Media)
02:10
How to Copy & Share Specific Class Links
03:00
Generating Direct Checkout Package Links
03:30
Adding Social Links to Your App Overview
04:50
Website Integration: Embeddable Booking & Schedule Widgets
06:08
Creating Scannable QR Codes for Physical & Digital Marketing
see all
07:50
Seasonal Campaign Strategy & WhatsApp Business Tips
09:33
Intro vs. Guest Packages: Low-Friction Entry Offers
10:33
The Red Carpet Effect: Overcoming Newbie Anxiety
12:05
System Rules: Guest Packages vs. Intro Passes
12:56
Staying Top-of-Mind: Branded App Push Notifications
15:37
Sending Targeted Bulk Notifications to Class Attendees
16:24
Building Custom Email Templates with Rich Formatting
16:23
Promo Code Performance Report: Measuring Sales & Revenue
17:52
Editing System Email Settings & Using Placeholders
18:56
Teaser Alert: Upcoming Lead Generation Module
19:30
Live Q&A & Wrap-Up
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